What are cookies?
Cookies are small text files placed on your device by a website or service you visit. They help the site remember information about your visit, such as your preferences, so you do not need to re-enter details on each page. In addition to cookies, we may use pixel tags and local storage to support essential site functionality, measure aggregated usage, and—where consented—enable advertising relevance. Cookies can be “session” (deleted when you close your browser) or “persistent” (stored until they expire or you delete them). They can also be “first‑party” (set by this site) or “third‑party” (set by providers whose services we use).
How we use cookies
Vybe ApS uses cookies to operate essential features (such as page navigation, form submission security, and remembering your cookie choices), to understand aggregated website usage with analytics (only after consent), and to support marketing and measurement tools (only after consent). We do not use cookies to collect sensitive categories of data and we do not sell personal information. Cookie preferences are recorded in the “cookie_consent” cookie so you can review and change your choices at any time.
Categories of cookies
1) Essential cookies (always active)
These cookies are required for the site to function. They support core features like routing between pages, maintaining basic session continuity, preventing cross‑site request forgery, recording consent choices, and enabling secure form actions. Because they are strictly necessary, they do not require consent. If you block them, some parts of the site will not work properly.
2) Analytics cookies (consent-based)
Analytics cookies help us measure how the website is used in aggregate. Typical metrics include page popularity, time on page, and navigation flows. We configure analytics to use IP anonymization where available and retain aggregated reports for a limited period. Analytics cookies only load after you grant consent in our preferences panel or banner.
3) Marketing cookies (consent-based)
Marketing cookies enable advertisement relevance and conversion measurement across participating platforms. They may record that a device visited pages on this site and later help ensure that messages you see are more aligned with broad interests. These cookies only activate after you consent. You can opt out at any time using the controls described below.
Cookie table
The table below lists the primary cookies used on this website. Exact names may vary by provider updates.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First‑party | Session |
| cookie_consent | Stores your consent choice | Essential | First‑party | 12 months |
| _ga | GA4 user identifier | Analytics | Third‑party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10‑char GA4 ID) | Analytics | Third‑party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third‑party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third‑party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third‑party | 90 days |
Consent and how to manage preferences
If you are in the EEA or the UK, analytics and marketing cookies only activate after you provide consent in our cookie banner or the preferences panel. You can change your choice at any time by selecting “Manage cookie preferences” in the site footer or reopening the banner. When you save your selection, we store it in a first‑party cookie named “cookie_consent” for up to 12 months.
You can also control cookies in your browser settings by clearing stored data or blocking categories. Please note that disabling essential cookies may impact core functionality such as navigation and form submission. For convenience, here are well‑known resources you may consult (shown as plain text): tools.google.com/dlpage/gaoptout, adssettings.google.com, facebook.com/adpreferences, youronlinechoices.eu.
Retention and related technologies
Essential cookies typically last for the browser session or up to 12 months for consent records. Analytics cookies generally persist for up to two years, and marketing identifiers commonly last up to 90 days, depending on provider practices. We may also use pixel tags that load only after consent to help measure page visits and conversions in aggregate. Where feasible, we apply IP anonymization and minimal data configurations aligned with regional requirements.
Third‑party providers
We work with established providers for analytics, advertising measurement, and security delivery. These currently include Google (Google Analytics 4 and Google Ads) and Meta (Meta Pixel). We also rely on standard web hosting and performance layers. We do not allow these providers to use information from this site for their own independent commercial purposes beyond the services they deliver to us.
Do Not Track
Some browsers offer a Do Not Track (DNT) signal. Our site does not respond to DNT signals. Cookie behavior is governed by the preferences you select in our banner and settings panel, along with your browser controls.
Updates to this policy
We may update this Cookie Policy to reflect operational changes or legal requirements. Material changes will be highlighted on this page. The “Last Updated” date at the top of the page indicates the most recent revision.
Contact
If you have questions about this Cookie Policy, please contact Vybe ApS at [email protected]. Postal address: Milebuen 27, 2620 Albertslund, Denmark.