Privacy Policy

Last Updated: January 15, 2026
Effective Date: January 15, 2026

1. Introduction

SMART HOME ROBOTS LTD ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our smart home technology solutions for health monitoring, medication reminders, activity tracking, and home safety systems.

This policy applies to all users of our website, mobile applications, and services. Please read this entire policy carefully. If you do not agree with our practices, please do not use our services.

2. What Data We Collect

We collect information in various ways to provide, improve, and personalize our services:

  • Contact Information: Full name, email address, phone number, physical address
  • Health-Related Data: Information about health conditions, medications, allergies, and wellness goals (collected only with explicit consent)
  • Device Information: Device type, operating system, browser type and version, mobile device identifiers
  • Usage Data: Pages visited, time spent on pages, links clicked, referral sources, IP address, browser fingerprint
  • Form Submission Data: All information entered into contact forms, consultation requests, or service inquiries
  • Conversion Events: Form submissions, calls initiated, service requests, and other actions taken on our website
  • Cookies and Tracking Identifiers: Session identifiers, preference cookies, analytics identifiers, advertising identifiers
  • Location Data: Approximate location based on IP address (not precise GPS coordinates)

3. Cookies and Tracking Technologies

3.1 Essential Cookies

Essential cookies enable core website functionality, security, and session management. These cookies are activated automatically and do not require consent.

  • Purpose: Session management, security, CSRF protection, basic preference storage
  • Examples: session_id, csrf_token, cookie_consent_status, language_preference
  • Consent Required: No — activated automatically
  • Retention: Session duration or up to 12 months for preference storage

3.2 Analytics Cookies

Analytics cookies measure traffic, user behavior, and site performance. They are activated only after you accept analytics cookies.

  • Purpose: Measuring traffic volume, user navigation patterns, site performance, identifying technical issues
  • Tools: Google Analytics 4 (GA4)
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent Required: Yes — activated only after explicit user acceptance
  • Retention: Up to 14 months

3.3 Marketing and Advertising Cookies

Marketing cookies enable remarketing, personalized advertising, and conversion tracking. These cookies are activated only after you accept marketing cookies.

  • Purpose: Showing targeted ads based on previous website visits, measuring ad campaign effectiveness, retargeting across platforms
  • Consent Required: Yes — activated only after explicit user acceptance
  • Retention: Up to 540 days (Google Ads default)
  • Advertising Partners: Google LLC, Meta Platforms, Inc.

4. Marketing Cookies and Advertising Disclosures

Third-Party Ad Serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising Partners: We work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites, apps, and platforms you visit.

Remarketing: We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking Technologies in Use: We use the following tracking technologies on this website:

  • First-party and third-party cookies
  • Tracking pixels and conversion tags (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags for form submissions, calls, and service requests

Advertising Measurement: We use conversion tracking to understand which advertisements lead to actions on our website—such as form submissions, calls, or service inquiries. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta for optimization purposes.

Opt-Out from Personalized Advertising: You may opt out of personalized advertising at any time:

Opting out does not remove ads entirely—you will continue to see non-personalized advertisements.

5. Google Services and Analytics

This website uses the following Google services:

  • Google Analytics 4: Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.
  • Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, service request) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by Google's Advertising Policy.

6. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time spent on pages
  • Specific conversion events (form submissions, service requests)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy for details.

To manage your ad preferences on Meta platforms, visit Meta Ad Preferences.

7. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy.
  • Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy.

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only—not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

8. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, service area of interest, and your message.

Legal Basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

Data Deletion: You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

9. Consent and Cookie Management

A cookie consent banner appears when you first visit our website. The banner offers three options:

  • Accept All: Activates essential, analytics, and marketing cookies
  • Reject Non-Essential: Activates only essential cookies
  • Manage Preferences: Allows you to toggle each category independently (essential cookies cannot be disabled)

Marketing and analytics cookies are activated only after you explicitly accept them. Your choice is stored for 12 months using browser localStorage.

Withdrawal of Consent: You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

EEA / UK Users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

10. Legal Basis for Processing (GDPR Article 6)

For each data type, our legal basis for processing is as follows:

  • Contact Form Data: Consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
  • Analytics Data: Consent (Art. 6.1.a)
  • Marketing/Remarketing Data: Consent (Art. 6.1.a)
  • Security and Fraud Prevention: Legitimate interest (Art. 6.1.f)
  • Essential Cookies: Legitimate interest (Art. 6.1.f)

11. Data Retention Periods

We retain personal data only for as long as necessary to provide services and fulfill legal obligations:

  • Contact Form Submissions: 2 years from submission date
  • Analytics Data (GA4): 14 months
  • Marketing Cookies (Google Ads): Up to 540 days
  • Email Communications: Duration of relationship plus 1 year
  • Server Logs: 90 days
  • Cookie Consent Records: 3 years (audit requirement)
  • Essential Cookies: Session duration or up to 12 months

12. Prohibited Content Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims.

All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full. SMART HOME ROBOTS LTD maintains ethical standards in all marketing activities.

13. Landing Page Integrity and Cloaking Disclosure

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors.

Cloaking, automatic redirects, and content variation by traffic source are not used on this website. All visitors see the same content and functionality.

14. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly.

Parents or guardians who believe we have collected data from a minor should contact us immediately at [email protected].

15. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

16. Your Rights Under GDPR

If you are located in the European Economic Area or the United Kingdom, you have the following rights:

  • Right of Access (Art. 15): Request a copy of personal data we hold about you
  • Right to Rectification (Art. 16): Correct inaccurate or incomplete data
  • Right to Erasure (Art. 17): Request deletion ("right to be forgotten")
  • Right to Restriction (Art. 18): Limit how we process your data
  • Right to Data Portability (Art. 20): Receive your data in a structured, machine-readable format
  • Right to Object (Art. 21): Object to processing based on legitimate interest
  • Right to Withdraw Consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

17. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

SMART HOME ROBOTS LTD

C/O 14511725 - Companies House
Cardiff, CF14 8LH
United Kingdom

Email: [email protected]

We will respond to all privacy inquiries within 30 days of receipt.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will provide notice via a prominent banner on our website at least 14 days before the changes take effect.

Your continued use of the website after changes become effective constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.